01 — The Problem
An existing Swedish pick & mix candy brand had a website that didn't make browsing easy. The brand identity and product story were strong, but the structure got in the way of finding and choosing products.
All projects
Brand & UX·2026
MUMSCANDY
A reimagined pick & mix candy brand site — cleaner UX, same brand identity
A reimagined interpretation of an existing Swedish pick & mix candy brand's website — rebuilt with a cleaner, more user-friendly browsing experience while preserving the brand's identity and product story.
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- Role
- UX redesign and site rebuild — structure and clarity
- Capabilities
- Design · Optimize · Ship
02 — The Approach
I treated this as a UX redesign, not a rebrand. The goal was to preserve the brand's identity and product story while rebuilding the site's structure for clarity and ease of use.
03 — The Build
I redesigned the site's structure and UX for clarity and ease of use. Navigation, product discovery, and the browsing flow were reworked end-to-end.
04 — The System
The rebuilt structure keeps the brand's identity intact while making the pick & mix experience straightforward — find a product, understand it, and move through the site without friction.
05 — The Experience
Cleaner hierarchy, less noise, and a browsing flow that respects how people actually shop pick & mix candy. The brand still feels like itself — just easier to use.
06 — The Result
A live, redesigned storefront that's easier to browse without losing the brand. No invented conversion numbers — the redesigned experience is the evidence.
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