Projects
What I actually build
Real projects with real explanations — the problem, the approach, the build, the system, and what I personally contributed. No invented metrics.
EPOCH
A premium minimalist watch brand, designed and built end-to-end
A premium minimalist watch brand focused on precision, durability, and understated design. Five purpose-built watches, each designed around a specific use case — positioned around honest engineering, verifiable specifications, and long-term durability rather than seasonal fashion.
MUMSCANDY
A reimagined pick & mix candy brand site — cleaner UX, same brand identity
A reimagined interpretation of an existing Swedish pick & mix candy brand's website — rebuilt with a cleaner, more user-friendly browsing experience while preserving the brand's identity and product story.
ALLUNE
A full e-commerce site for a real local perfume brand — built from zero
A full e-commerce website independently built for a real local perfume brand that had no online presence — a nine-fragrance luxury collection site with a shop, individual scent pages, a scent-matching quiz, and a journal section.
Need something like this?
Tell me about your business and what you're trying to build.